Interview with Miriam Hohag, Esq.
Monday, July 19, 2010
Can you tell me a little bit about the mission of PVLA and the relationship with the Arts and Business Council of Greater
PVLA provides pro bono and reduced fee legal assistance as well as educational programs and business counseling to low-income artists and cultural organizations in the Greater Philadelphia region. We were founded in 1978 as a non-profit legal services organization. PVLA was one of the first organizations of this type; the very first was in
Does PVLA just work within this specific organization?
We are a program of the Arts and Business Council, operating as the legal branch. We do occasionally collaborate with other organizations, and many have expressed interest in hosting workshops or educational programming. For example, people who want to become arts managers in the Drexel graduate program can take a PVLA Art and the Law class. PVLA also works in tandem with other non-arts pro bono legal service organizations to ensure that legal representation is within reach for
PVLA's partnership with the Arts and Business Council is relatively new and in the early stages. How do you see things moving forward in the future?
The mission of PVLA hasn't changed at all. Since being founded we've always provided legal aid to the arts in
I have to honestly say that I did not know much about your organization before having the opportunity to hear you speak at NET Nights. I have since done my research, and I have even become a fan on Facebook. How key of a factor are social networking sites, how do you spread the word about PVLA, and how do you get noticed?
We also just launched a Twitter account—PhillyVLA! It’s exciting. We’re noticing an increase in generational turnover in many organizations—especially in the arts right now. Social networking, if used as a part of a comprehensive communications plan, is just as important for maintaining visibility as fundraising events and newspaper articles. As little as two years ago, viral online media wasn't taken as seriously in traditional business communities, but today it is increasingly being used by for-profit companies and entrepreneurs for reaching target audiences who want their information a la carte.
Miriam, you are the Director of PVLA, can you give me a bit of information about your responsibilities as Director?
Yes, my title is Director of Legal Services, and I serve as one of four program directors within the Arts and Business Council. My job covers only the legal requests we receive. I supervise a very dedicated group of law student interns who help us do artist outreach and legal research and writing, and I coordinate more than 1500 art law cases per year in the greater
Outside of all of that you have lawyers that come to you because they are interested in volunteering?
I am an attorney and I can take cases occasionally, but because our caseload is so high we have about 500 lawyers in the region who volunteer for us while working their regular jobs in law firms every day. We give lawyers with talent, time and interest the opportunity to be engaged in the arts in areas of the law as diverse as real estate, wills, contract drafting, copyright and litigation.
Can you tell me about your background and where your desire to help artists came from?
I was always a bit of an artist type even in law school. I was a dancer for about 15 years and was an apparel design major in college. I decided to go to law school because all too frequently I saw classmates who were on the cutting edge of creative thinking, but didn’t always make good business decisions. I would watch them make simple mistakes like assuming that artwork online was free to use without permission, while assuming that someday they would have a business manager to take care of that side of things. I still enjoy the creative arts, but even before law school I knew that I could see myself being that kind of protector. Problem-solving in law is surprisingly similar to the artistic creative process. We have had a lot of lawyers who really benefit from talking with artists; they learn how to think outside the box a bit.
What would you say are a few business or legal aspects that are important for an artist or designer to know but are often overlooked?
Very good question. I think that commonly, what people often overlook is that the information they receive about the laws that apply to them may be outdated, or just plain wrong. Maybe they read a book or they talked to a friend and they assume that if they just change a picture 30%, or they use it and they don't make any money off of it then everything will be fine. A little bit of knowledge can be dangerous. People should not resist coming back to receive more assistance and ask follow-up questions. A lawyer can help you figure out what applies to you and what is current—a common example is that unlike in the 1950s, an artist in 2010 owns a copyright in her painting as soon as she paints it. Copyright registration is now optional, but a copyright lawyer could definitely assess your situation and tell you if the time and expense is worth it—and give you some pointers.
I think another big struggle for artists is not looking far enough down the road to prepare for the unfortunate event where people they trust let them down—even unintentionally. I know that it is a terrible thing to have to acknowledge that despite your best efforts, you may still run into problems, but nobody can protect you as well as you can protect yourself. That is what the law is for and that is what our lawyers help you with.
What would be a few reasons why someone would come in seeking PVLA's service? Do any special criteria need to be met in order to receive services?
We have a couple of different levels of service—in order to have an attorney talk to you for free, you need to qualify financially (usually a percentage of the federal poverty line).
Could you end by touching on the importance of professionalism and efforts to bridge the two different worlds to help make it further as an artist or designer?
As someone who was formerly (and is still, secretly) an artist at heart, I am positioned to understand that the business world can be very overwhelming. A big setback for artists is their own fear. As soon as you tell yourself that you can be your own business manager or that you can be your own marketing consultant –with some help--it gets easier. You find it’s possible to show people how amazing you are at what you do. That is really half of the battle because after you get there you have so many amazing resources at your fingertips, especially in the
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